What this is (and more importantly, what this isn't)
As TLC grows and expands as an organization, the need to communicate a variety of messages to a variety of audiences increases, and every message to these can either add to or detract from the overall perception and understanding of what TLC provides the community.
These guidelines are meant to provide clear guidance for the consistent execution of TLC's brand identity. Guidelines are not a how-to manual. Guidelines attempt to prevent disasters, the type of egregious errors created by the uninformed and unregulated. This document will not provide the insights needed to understand an audience. Nor will it provide examples to every conceivable execution. However, from the infinite numbers of ways a message could be conceived and crafted, it does offer suggestions for the execution of relevant and cogent messaging that will help build the equity of the TLC brand.
These guidelines are meant to provide clear guidance for the consistent execution of TLC's brand identity. Guidelines are not a how-to manual. Guidelines attempt to prevent disasters, the type of egregious errors created by the uninformed and unregulated. This document will not provide the insights needed to understand an audience. Nor will it provide examples to every conceivable execution. However, from the infinite numbers of ways a message could be conceived and crafted, it does offer suggestions for the execution of relevant and cogent messaging that will help build the equity of the TLC brand.
Support for branding and graphics
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Mission
The mission of TLC Family Resource Center is to promote the optimal health and development of children, youth and families in our region of New Hampshire. We imagine a place where every child and every family enjoy economic, physical, social and spiritual security.
Logo Suite
Primary TLC Logo
Primary Logo ColorsThe vector files for all logos have the correct colors embedded within each file. For those who are not comfortable with Adobe Illustrator or Photoshop, the images below have the relevant colors for the primary logo. The blue in the bottom of the logo and the dark grey text color are shared with most of the other branding elements that have been created for TLC. You will find the colors below represented in RGB, CMYK, HSB and HEX. T
secondary TLC Logos (programs)
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Fonts
Logo FontsThe TLC of the logo is a customized font, and should not be altered or replaced with other fonts. The font for "Family Resource Center" (and all descriptors within the suite) is Ainsle Sans, Normal Bold Italic. Fonts must be licensed for extended use, but as part of what we create they are included. Please let us know if you feel you need licensed versions for any other applications.
Web Fonts
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Website photo template with logo shape
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If you have access to Adobe Photoshop and are comfortable using it, use the file below to create stylized photos for the TLC website. If you are not, please contact us and we can help you out! There are two sizes that are used on the website: 180 pixels wide and 300 pixels wide. Use the appropriate template below.
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Approved Website photos with logo shape
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This archive contains photos that are approved for use on the website and in marketing materials and have already been created in the proper style. Want to make your own? Use the Photoshop template up above!
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Icons for use within website
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This archive contains icons that are approved for use on the website and in marketing materials. They have been correctly sized and are colored according to the section of the website on which they are used.
Want to make your own? Don't! Contact us and we can help you out. |
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