• Home
  • Programs
    • Family Support >
      • Family Support Overview
      • Cafes
      • Workshops
      • Individual Family Support
      • Refer A Family
      • Miss Kendra
      • Family Resource Guide
    • Recovery Programs >
      • Recovery Programs Overview
      • Individual Support
      • Peer Support Groups
      • Volunteers
      • Recovery Resources
      • Referral Form
    • Rural Outright >
      • Rural Outright Overview
      • Rural Pride 2023
      • PRIDE AROUND TOWN
      • Support Rural Pride
      • Rural Outright Resources
      • About Rural Outright
    • Youth Programs
  • About
    • About Us
    • Our Board
    • What's New
    • Employment Opportunities >
      • Family Support Specialist
    • Contact TLC
  • Get Involved
  • Donate
TLC Family Resource Center
  • Home
  • Programs
    • Family Support >
      • Family Support Overview
      • Cafes
      • Workshops
      • Individual Family Support
      • Refer A Family
      • Miss Kendra
      • Family Resource Guide
    • Recovery Programs >
      • Recovery Programs Overview
      • Individual Support
      • Peer Support Groups
      • Volunteers
      • Recovery Resources
      • Referral Form
    • Rural Outright >
      • Rural Outright Overview
      • Rural Pride 2023
      • PRIDE AROUND TOWN
      • Support Rural Pride
      • Rural Outright Resources
      • About Rural Outright
    • Youth Programs
  • About
    • About Us
    • Our Board
    • What's New
    • Employment Opportunities >
      • Family Support Specialist
    • Contact TLC
  • Get Involved
  • Donate

TLC Branding Guidelines

A Guide to Staying on Brand

What this is (and more importantly, what this isn't)

As TLC grows and expands as an organization, the need to communicate a variety of messages to a variety of audiences increases, and every message to these can either add to or detract from the overall perception and understanding of what TLC provides the community.

These guidelines are meant to provide clear guidance for the consistent execution of TLC's brand identity. Guidelines are not a how-to manual. Guidelines attempt to prevent disasters, the type of egregious errors created by the uninformed and unregulated. This document will not provide the insights needed to understand an audience. Nor will it provide examples to every 
conceivable execution. However, from the infinite numbers of ways a message could be conceived and crafted, it does offer suggestions for the execution of relevant and cogent messaging that will help build the equity of the TLC brand.

Support for branding and graphics

We hope you can easily find any TLC branding elements and graphic files within this guide. In the event you have problems please do not hesitate to contact Harbour Light Strategic Marketing at info@harbourlight.com. Please do not create any graphics that have not been approved by the Executive Director.

Mission

The mission of TLC Family Resource Center is to promote the optimal health and development of children, youth and families in our region of New Hampshire.  We imagine a place where every child and every family enjoy economic, physical, social and spiritual security.

Logo Suite

Primary TLC Logo

The logo suite shares the same color on the bottom, a warm blue that anchors the logomark. The primary TLC logo uses a bold green that signifies the energy and growth of the organization. The TLC of the logo is a customized font, and should not be altered or replaced with other fonts. The font for "Family Resource Center" (and all descriptors within the suite) is Ainsle Sans, Normal Bold Italic.
Download the primary TLC Logo Suite here

☞

tlc-frc-logos.zip
File Size: 2684 kb
File Type: zip
Download File

Picture
(Note: PNG file names will include "NT" or "T" which designates transparency. NT=No Transparency, T=Transparency)

Primary Logo Colors

The vector files for all logos have the correct colors embedded within each file. For those who are not comfortable with Adobe Illustrator or Photoshop, the images below have the relevant colors for the primary logo. The blue in the bottom of the logo and the dark grey text color are shared with most of the other branding elements that have been created for TLC. You will find the colors below represented in RGB, CMYK, HSB and HEX. T
Picture
Bright green which is used in the upper half of the TLC logo.
Picture
The aqua blue which is used as the color for the base of the logo suite.
Picture
The deep gray that is used in most of the text treatments within the TLC branding.

secondary TLC Logos (programs)

Picture

Download the TLC Program Logo Suite here

☞

tlc-program-logos.zip
File Size: 2579 kb
File Type: zip
Download File

(Note: PNG file names will include "NT" or "T" which designates transparency. NT=No Transparency, T=Transparency)

Fonts

Logo Fonts

The TLC of the logo is a customized font, and should not be altered or replaced with other fonts. The font for "Family Resource Center" (and all descriptors within the suite) is Ainsle Sans, Normal Bold Italic. Fonts must be licensed for extended use, but as part of what we create they are included. Please let us know if you feel you need licensed versions for any other applications.

Web Fonts

Headlines: Lato Bold, uppercase • size: 25 • color: 1A8db0

Text: Lato Regular, Lowercase • Size: Auto • Color: 717170

Website photo template with logo shape

If you have access to Adobe Photoshop and are comfortable using it, use the file below to create stylized photos for the TLC website. If you are not, please contact us and we can help you out! There are two sizes that are used on the website: 180 pixels wide and 300 pixels wide. Use the appropriate template below.
Download the Photoshop Templates Here
180 px Photoshop Template

☞

tlc-ro-images-180.psd
File Size: 10488 kb
File Type: psd
Download File

300 px Photoshop Template

☞

tlc-ro-images-300.psd
File Size: 90346 kb
File Type: psd
Download File

Picture

Approved Website photos with logo shape

This archive contains photos that are approved for use on the website and in marketing materials and have already been created in the proper style. Want to make your own? Use the Photoshop template up above!

☞

tlc-web-photos.zip
File Size: 2200 kb
File Type: zip
Download File

Icons for use within website

Picture
Picture
Picture
Picture
Picture
This archive contains icons that are approved for use on the website and in marketing materials. They have been correctly sized and are colored according to the section of the website on which they are used.
​Want to make your own? Don't! Contact us and we can help you out. 

☞

tlc-web-icons.zip
File Size: 211 kb
File Type: zip
Download File

Let's Stay in Touch

TLC Family Resource Center
62 Pleasant St.
​PO Box 1098
​Claremont, NH 03743
​603-542-1848

Subscribe to our newsletter

Picture
Picture
Picture
Copyright © 2022 by TLC Family Resource Center
  • Home
  • Programs
    • Family Support >
      • Family Support Overview
      • Cafes
      • Workshops
      • Individual Family Support
      • Refer A Family
      • Miss Kendra
      • Family Resource Guide
    • Recovery Programs >
      • Recovery Programs Overview
      • Individual Support
      • Peer Support Groups
      • Volunteers
      • Recovery Resources
      • Referral Form
    • Rural Outright >
      • Rural Outright Overview
      • Rural Pride 2023
      • PRIDE AROUND TOWN
      • Support Rural Pride
      • Rural Outright Resources
      • About Rural Outright
    • Youth Programs
  • About
    • About Us
    • Our Board
    • What's New
    • Employment Opportunities >
      • Family Support Specialist
    • Contact TLC
  • Get Involved
  • Donate